A Game Day Overhaul Hits Fans’ Devices
Kicking off the second week of July 2025, Australian streaming giant Kayo Sports officially rolled out a sweeping update to its mobile and tablet apps. Dubbed “the ultimate destination for sports fans,” the new version introduces personalized feeds, vertical video Moments, a Stories feature for live-action highlights, and team-specific home pages. These changes aim to create a fluid, sports-first experience tailored to each user’s preferences.
Available on iOS 15+ and Android 8+ devices, the update represents Kayo’s most ambitious mobile refresh since its inception. The rollout began over the weekend and is expected to reach all users across Australia in the coming weeks.
Swipe. Scroll. Score.
- Team Feeds at a Glance: Fans can now bookmark favorite sports and teams, with dynamic feeds displaying live games, replays, stats, and editorial content tied to their interests.
- TikTok-Style Moments: Bringing bite-sized highlights to life, the Moments feed offers vertical, thumbnail-first view viewers can swipe through to catch key plays in seconds.
- Stories of Sport: Akin to social video experiences, the new Stories section delivers brief vertical clips, offering highlights and seamless links to live broadcasts when available.
- Smart Fixtures Navigation: Redesigned fixtures view includes both Round and Day modes, enabling users to schedule their week by event and sport. A clean layout puts team logos front and center, eliminating clutter.
Kayo’s Director of Product, Jardian Ormsby, explained the refresh was about cleaning up the journey and zeroing in on the passion fans have for their teams.
Fixing Previous Frustrations
The app update also doubles as a performance reset. Long criticized for being buggy, slow, and sometimes unstable, especially during casting, the new version tackles core issues including:
- App lag and unresponsiveness
- Casting streams stalling or resetting
- Poor navigation and UX scattered across features
WhistleOut summarized the changes simply: “Kayo’s new app probably fixes your grievances”.
Why Personalisation Kayo is the winning play
The new app highlights a broader shift in sports tech: customization driven by personal preference and engagement. According to a 2020 study by SportsPro, 63% of viewers said personalised highlights make them watch more live sports, driven by shorter attention spans and cluttered entertainment choices.
This update is exactly what tech-savvy sports fans want: refinement over overload, relevance over repetition.
Mobile First, Fans Always
Kayo executives have made it clear this mobile-first experience is deliberate. While a similar UX overhaul for web and TV apps is underway, mobile remains the focal point. That’s where friction is highest and engagement can ripple faster. The tactical deployment of vertical content and swipeable feeds is designed specifically for how modern fans scroll, catch highlights, and strike when the mood hits.
The Broader Streaming Ecosystem
Kayo operates in a fiercely competitive Australian sports landscape alongside giants like Foxtel, Stan Sport, Channel Nine, and emerging platforms. Its vertical integration with ESPN and access to hundreds of live sports makes the platform a key differentiator. But UX and performance are critical warhorses in subscription retention.
The combination of best-in-class content and a smooth experience helps Kayo fend off rivals. Its new mobile features position it as a tech-forward alternative to legacy TV apps and static streaming services.
Setting the Standard for Mobile Sports UX
The broader streaming market is taking note. Key trends are shaping future platforms:
- Short-form content dominates: 60% of sports fans under 35 watch highlights more than full game replays.
- Swipe-driven UX thrives: Vertical scrollable feeds retain attention for 30% longer than traditional grids.
- Personalisation = retention: Customised feeds can boost viewing time by up to 25%.
Kayo’s mobile app redesign aligns squarely with these consumer behaviors, demonstrating sports streaming’s next frontier: personalized, lean-forward experiences.
Ultimate Zone: Kayo’s MVP Move
Heading: Kayo’s Reboot Is a Playbook for Mobile Streaming Excellence
At The Futurism Today, we see Kayo’s mobile makeover not just as another app refresh, but a carefully executed pivot aligning with shifting user expectations and broader trends in digital media. By integrating curated feeds, bite-size highlights, and team-first home pages, the platform isn’t just responding to feedback, it’s defining how live content should look and feel on phones and tablets.
If Kayo nails this rollout, it could set a new bar for sports streaming UX globally. User-friendly, fan-first, and built for smartphones, the new Kayo app points in one direction: the future of streaming belongs to those who deliver relevance, speed, and emotion on every tap.