Cor Raises $2M and Launches Obi 2.0, the World’s First Multi-Modal AI Agent for Customer Onboarding

Melbourne-based Cor has raised $2 million and announced the launch of Obi 2.0, a next-generation AI onboarding platform designed to transform how SaaS and enterprise software teams guide new users. Obi positions itself as the world’s first multi-modal AI agent using voice, screen awareness and contextual understanding to train users interactively inside software applications rather than relying on static videos or documentation.

Founded with the mission of simplifying customer onboarding through real-time, AI-driven product education, Cor says Obi functions like a live onboarding specialist inside any product environment, showing users where to click, explaining features and answering questions instantly. The result is a guided experience that can significantly reduce time-to-value for new customers, improve product adoption rates and remove friction in enterprise implementation environments that traditionally require extensive manual onboarding.

The Problem: SaaS Complexity Continues to Grow

As modern SaaS and enterprise software become increasingly powerful, the onboarding experience has become more complicated than most users can absorb through tutorials or help articles. Most companies still depend heavily on human-led onboarding processes, customer success teams, lengthy demos and reactive support requests.

For many growing SaaS platforms, complex onboarding also slows revenue generation, users sign but fail to fully adopt core features. Cor argues that Obi solves that productivity gap with automated guidance delivered at exactly the moment a user needs it.

Obi: A Real-Time AI Coach for Every Customer

According to Cor, Obi combines multiple interaction modalities: voice, computer-vision screen recognition, contextual prompts and interactive walkthroughs to coach users through tasks in real time. Instead of clicking “Help,” users get relevant explanations instantly as they perform tasks. Cor positions Obi not as a “multi-modal, AI onboarding agent” that understands user behavior, product UI elements and common onboarding paths allowing guidance that feels conversational rather than scripted.

The company describes Obi as capable of guiding users step-by-step, explaining product functionality, answering questions instantly, reducing human onboarding burden and helping customers adopt deeper product features. With Obi 2.0, Cor is emphasizing advanced autonomy and stronger product integration across enterprise applications, positioning Obi as a foundational layer for user enablement inside software.

Cor’s announcement comes at a time when AI is rapidly reshaping user assistance, documentation and product education. As generative AI moves beyond chat interfaces and into agentic workflows, the expectations for onboarding experiences are shifting just as quickly. We are entering a phase where onboarding is no longer a one-time event. It is becoming continuous, adaptive  and personalized. Obi fits directly into that global shift.

Early Traction and Customer Momentum

Although Obi is young, Cor says adoption has been rapid, driven by both product complexity and rising operational pressure on SaaS companies. Cor’s recent public announcement highlighted strong early interest from customers within just days of launch, including thousands of trials and hundreds of paying customers.

The company emphasizes that the demand is almost immediate because onboarding remains one of the largest operational costs in SaaS and enterprise platforms.

Obi 2.0 Marks the Start of Agentic Onboarding

With the launch of Obi 2.0, Cor is leaning deeper into multi-modal AI, the idea that user assistance must combine language, visual recognition and contextual understanding. Instead of tutorials, Obi behaves like a product expert embedded inside the interface.

Cor describes Obi as the world’s first multi-modal AI agent for customer onboarding and education. This distinction signals that onboarding is now becoming intelligent rather than instructional and that customer education can be automated without sacrificing accuracy or clarity.

Why Does This Matters for the Future of Enterprise Software ? And What Does This Means for SaaS ? 

If onboarding can be automated reliably, enterprise software vendors will be able to onboard customers faster, reduce support dependency, expand product adoption, shorten time-to-value, reduce pressure on customer success teams and scale without proportional hiring.

As AI reshapes software interactions, platforms like Obi could become default layers inside enterprise interfaces as core user enablement infrastructure instead of add-ons.

The “AI agent” category is still emerging and Obi is one of the first dedicated solutions focused solely on onboarding and product education. While dozens of AI products assist with tasks, very few exist inside the application layer where onboarding actually happens. If Obi succeeds at scale, it may redefine customer education as a fully automated, always-available experience.

Onboarding is one of the most overlooked friction points in SaaS adoption and one of the most expensive. Cor’s product strikes directly at the bottleneck that slows enterprise expansion and inflates operational costs. While AI agents are still early in maturity, Obi demonstrates a promising shift toward “live inside the product” onboarding that could become standard across the industry. Cor is entering a category that will expand extremely fast and Obi 2.0 shows strong product instinct and timing given the global transition toward AI-enabled workflows.