From Bollywood Dialogues to Bill Payments: AI Gets Truly Indian
India’s first agentic AI assistant built from the ground up by Krutrim, the AI startup launched by Ola founder Bhavish Aggarwal. Unlike chatbots that merely answer questions, Kruti performs actions. It books, pays, schedules, sends, and translates, all while speaking more than 10 Indian languages.
In a country of over 1.4 billion people with hundreds of dialects and billions of micro-tasks to automate, Kruti is not just an AI assistant. It is a national experiment in redefining the human-machine interface for a culturally and linguistically complex society.
India Is Ready for Agentic AI, and the Timing Is Perfect
The rise of agentic AI autonomous systems that can take actions, not just provide information is the next frontier of artificial intelligence. Globally, products like GPT-4o and Google’s Gemini are leading this charge. But Kruti stands apart for its local-first vision.
India’s digital transformation is surging. According to a 2023 report by Nasscom, India ranks among the top 10 countries for AI adoption, and over 850 million Indians are now online. Voice searches account for nearly 30% of Google queries in India. Yet, most generative AI tools today are optimized for Western accents, idioms, and workflows.
This is where Kruti AI comes in. Designed specifically for Indian use cases, it understands context like:
- Regional billers and payment APIs
- Local train bookings, Aadhaar verification, or UPI transfers
- Weather and farming updates in vernacular languages
- Reminders and summaries tailored to the Indian calendar
Why Kruti AI Could Change the Way Indians Use Technology
Unlike traditional assistants, Kruti AI doesn’t just respond. It executes. And this fundamental difference matters.
Benefits:
- Task Automation: From paying bills to booking autos, Kruti performs end-to-end tasks without app switching
- Multilingual Fluency: Understands and speaks over 10 Indian languages with localized accents
- Offline Compatibility: Designed for intermittent or low-bandwidth usage
- Cultural Awareness: Integrates with Indian calendar events, reminders, and colloquial expressions
- Data Localization: All models are hosted and trained in India, addressing sovereignty and privacy concerns
Challenges:
- Hardware Integration: Still lacks a dedicated smart speaker or wearables ecosystem
- Accuracy in Low-Resource Languages: NLP in languages like Maithili or Tulu remains limited
- Public Trust: Users are still learning to delegate real-world actions to AI
- Developer Ecosystem: Needs broader third-party support and SDKs to scale across industries
Krutrim Is Playing a Long Game in AI Infrastructure
Kruti AI is just one part of Krutrim’s larger ambitions. The company is building its own India-trained LLM (large language model), AI infrastructure, and silicon chipsets. Bhavish Aggarwal has openly stated his vision to create India’s “sovereign AI stack” free from dependency on U.S. or Chinese models.
Already, Kruti has been embedded into Ola’s ride-hailing interface and is being tested for deployment in Ola Electric’s future scooters and dashboards. Aggarwal also announced Kruti will soon power smart kiosks at railway stations and gram panchayats, enabling AI services in rural regions where app literacy is low.
This approach echoes what companies like Baidu or Mistral AI are doing: building vertically integrated AI platforms with their own models, APIs, and assistant layers. But Kruti AI is unique in its hyperlocal focus.
India’s AI Adoption Is Going Local and Kruti AI Gets It
Recent studies by Google and Kantar highlight India’s rapid and distinctive AI adoption curve. A 2025 Kantar-Google report reveals that 75% of Indian consumers see AI as a “daily growth collaborator,” with growing expectations around localized utility, voice interaction, and offline functionality. Meanwhile, BCG reports that India leads the world in generative AI adoption at 30%, ahead of global averages.
This behavioral shift plays directly into the strengths of Kruti AI, a voice and text assistant launched in 2025 that supports 13 Indian languages and handles action-oriented tasks like bill payments, cab bookings, and government updates. Built with regional needs in mind, Kruti isn’t just another productivity tool, it’s a culturally attuned interface designed for real-world impact.
The Futurism Today Take: Why Kruti AI Might Be India’s Most Important Tech Launch of the Year
At The Futurism Today, we believe Kruti AI is more than a virtual assistant. It’s a bold experiment in what AI can become when it speaks your language, understands your rituals, and works on your terms.
In a tech world often dominated by Western platforms, Kruti represents the rise of culturally rooted, functionally adaptive intelligence. If successful, it could become the blueprint for agentic AI in every multilingual, mobile-first economy.
As Indian startups race to define the next wave of innovation, Krutrim is taking the harder but more necessary path: building from scratch, for homegrown needs. And Kruti AI, with its ability to turn intent into action, could very well become the voice of India’s digital future literally.