The Research Bottleneck Agencies Can’t Ignore: “RESEARCH”

In today’s fast-paced marketing world, strategy is no longer a slow art, it’s a speed game. Efficiency is required in every step. Agencies and brand teams spend days piecing together fragmented data from different sources, cross-checking reports and synthesizing insights for client briefs or pitches.

That’s the paradox of modern strategy: more data than ever, yet less time to make sense of it. Traditional AI assistants like ChatGPT or Gemini can help brainstorm, but they lack contextual intelligence, the ability to connect dots between culture, audience behavior and brand tone.

Enter Waldo. A purpose-built AI engine for strategists, planners and marketers that doesn’t just respond, it reasons.

“Waldo’s promise is simple: strategy-level thinking, delivered at machine speed.”

What Waldo Actually Does ?

Waldo positions itself as an AI strategy engine built specifically for brand research and insight generation. Instead of crafting prompts or waiting for analysts to pull data, teams can automate everything from competitive audits and trend mapping to audience insights and pitch preparation.

The platform comes pre-loaded with workflows designed for strategists, built to answer real business questions rather than generic queries. Users can instruct Waldo to:

• Build an insight deck for a pitch in minutes
• Audit a competitor’s messaging or content tone
• Analyze cultural trends across regions
• identify whitespace opportunities for innovation
  

No manual data gathering. No guessing. Just structured, explainable strategy.

Key Features of Waldo

• AI-Driven Insight Workflows: Waldo’s engine runs on context-aware reasoning, it’s trained on marketing, cultural and behavioral data, not random internet text. Each insight is supported by human-readable citations, giving strategists something credible enough to present to clients.
• Human-Verified Data: Each output includes a trail of citations, sources and publication dates, ensuring reliability and auditability. It integrates with premium databases, trend reports and social APIs, bringing both qualitative and quantitative depth to insights.
• Speed Meets Strategy: What used to take days: audience research, cultural mapping, brief writing, now takes minutes. Waldo’s speed is its superpower, helping teams go from data gathering to presentation-ready decks faster than ever.
• Collaboration & Privacy: Built for professional environments, Waldo supports shared projects, team notes and export-ready outputs: ideal for agencies and in-house teams handling confidential brand data.

“The Galaxy of AI tools may answer prompts. Waldo answers briefs.”

Waldo Pricing: Flexible Plans for Different Teams

Waldo’s pricing model is designed to scale, from solo strategists to global agencies:

• Community: Basic access for learners and individual thinkers.
• Freelance ($49/month): For independent strategists; includes ~300 monthly research credits and full access to workflows.
• Teams ($999/month): For up to 5 users; adds collaboration tools, shared workspaces and priority support (plus unlimited read-only users).
• Enterprise (Custom): tailored onboarding, SSO integration, advanced data security and API access.

Each Waldo plan comes with source transparency, audit trails and citation-ready outputs, making it suitable for both freelancers and global firms.

Notably, early adopters include Kettle & Fire, a US-based food brand known for its digital-first strategy and McKinney, a creative agency that uses Waldo to supercharge its research and insights process: proof that the tool is already shaping workflows across industries.

What Sets Waldo Apart? “AI + Strategy + Speed”

Unlike most AI tools built for generic use, Waldo is made for strategists. It doesn’t require clever prompting or trial and error, it understands the intent behind marketing questions and produces actionable insights in clear, credible language.

Its defining advantage is transparency. Every output is backed by verified data, timestamped sources and explainable reasoning. The result: less time wasted cross-verifying and more time spent interpreting and creating.

For many, Waldo feels like the “Figma for strategy”: collaborative, precise and beautifully designed for people who think about brands all day.

Use-Cases: Who Is It Really For?

Waldo’s use cases stretch across the marketing and business spectrum:

• Agencies use it to build pitch decks and creative POVs in hours, not days.
• Brand teams employ it for cultural trend analysis and competitive audits.
• Market researchers use it to explore multilingual, multi-market insights.
• Creatives use it to understand brand sentiment and audience tone.

In short, anyone whose job depends on insight can use Waldo as their AI strategist in the cloud.

The Bigger Picture: Strategy Tools in the Age of AI

Waldo represents a larger shift happening in marketing and business intelligence, from manual analysis to AI-augmented strategic thinking. We’re moving toward a future where research isn’t just automated but contextualized where we turn data into insight and insight into narrative.

This evolution is about more than speed; it’s about reclaiming the creative time lost to spreadsheets, PDFs and endless tabs. With Waldo, strategy becomes agile again.

Latest $10 million funding. Fueling the Next Leap.

Recently, Waldo raised $10 million in funding, marking a key moment in its rapid growth. The round was led by notable investors in AI, SaaS and marketing technology. This is a sign of strong market belief in AI-assisted strategic intelligence.

The capital will accelerate the development of enterprise-grade tools, data integrations and global expansion, particularly into the US and European markets. This funding cements Waldo’s position not just as an AI tool, but as the foundation for a new category: AI StrategyOps, where insights, decision-making and creativity converge.

Insight in Seconds, Strategy at Scale

Waldo isn’t trying to replace strategists; it’s trying to empower them. It’s what happens when deep reasoning meets real-world marketing context, when the speed of AI is finally matched by the nuance of brand thinking. With real adoption from companies like McKinney and Kettle & Fire and fresh funding to scale globally, Waldo has moved beyond words.

“If ChatGPT answers questions, Waldo answers briefs.”