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Author: Charu Dua
Charu Dua
Charu Dua is a brand and communication strategy leader working at the intersection of policy, research, and leadership thinking. Her work focuses on shaping complex ideas into clear, relevant, and impactful narratives for diverse audiences. As a Content Partner with the Society for Human Resource Management, headquartered in the USA, she works closely with leadership discourse, translating it into visual narratives and digital formats that require synthesis, editorial judgment, and alignment with brand voice and audience context. Her professional experience spans policy research environments and creative leadership roles, including the Centre for Policy Research, the Indo-Global Social Service Society, and Creative Director at Odd Loop Creative Agency. She holds an M.A. in Development Communication from Jamia Millia Islamia and a degree in Journalism. Her engagement with film studies, movement, and martial arts shapes a strong sensitivity to rhythm, structure, and attention in how she approaches narrative and communication.
The Market for Meaning: Why Taste, Trust, and Timing Are the New Moats The Market Has Changed Its Terms and the Rules With It Artificial intelligence is changing the economics of knowledge work, and speed is only the surface. The deeper shift is what speed does to value. Research can be assembled in minutes. Drafts appear almost instantly. Early concepts can be tested without the cost and delay that once made serious work slow and therefore selective. As execution becomes easier to access, it also becomes harder to use as a durable point of difference. When most teams can produce…
Hasten Slowly: AI Is Reshaping How Communicators Learn Judgment Use Came First, Standards Are Following AI entered communication work through habit before it entered through policy. By the time many leadership teams began discussing standards, communicators were already drafting with ChatGPT, summarizing with Claude, and using AI for monitoring, analysis, and message development inside ordinary workflows. LexisNexis reported in March 2026 that generative AI had moved into routine use across more than 20 industries, with 53% of professionals saying they used it without formal approval. In PR specifically, Muck Rack’s 2026 research found 76% of professionals already using generative AI…
Repackaging the Past: Inside the $1.3 Trillion Tech Race to Automate Ancient Medicine Inside a traditional Chinese medicine clinic in Shanghai, a practitioner lifts a smartphone and photographs a patient’s tongue. Within seconds, artificial intelligence translates visual cues into measurable diagnostic data using deep learning models trained on thousands of historical cases. The system proposes several syndrome patterns. The practitioner reviews the screen and selects only those aligned with three decades of clinical experience, applying a form of judgment shaped by years of lived practice and patient care. This moment shows a larger change happening in the global traditional medicine…
The Intent Economy and How AI Is Elevating Human Decision-Making in 2026 ? The last decade of technological progress centered global attention on artificial intelligence and the future of work. In my view, as 2026 unfolds, a clearer narrative has emerged: one defined by expansion, intentionality, and human elevation. Artificial intelligence is catalyzing a transformation in how value is created, shifting professional focus toward meaning, judgment, and human depth. This transition marks the arrival of the Intent Economy. At the core of this evolution is the dissolution of administrative density. AI now carries the operational load of data processing, scheduling,…