Fortiv Enters the U.S. as AI Begins to Rewrite Business Continuity Management

Business continuity has traditionally been one of the most critical yet least modernized functions inside large organizations. Built around static documents, spreadsheets, and periodic audits, continuity planning often struggles to keep pace with real world disruptions, regulatory changes, and evolving operational risk. Fortiv, a Copenhagen based startup, is betting that artificial intelligence can fundamentally change how organizations prepare for crises. The company has officially entered the U.S. market, bringing its AI-native Business Continuity Management platform to enterprises facing increasing regulatory pressure and operational complexity. The move signals Fortiv’s ambition to expand beyond Europe and position itself within one of the world’s most demanding and compliance heavy enterprise environments.

Fortiv positions itself as an AI-native BCM platform designed to eliminate manual work for resilience teams. Rather than treating business continuity as a documentation exercise, the platform uses AI agents that understand regulatory requirements and help organizations implement fully compliant continuity systems at unprecedented speed. This approach addresses a persistent challenge for enterprises, where continuity plans often fall out of date soon after they are created. Regulatory frameworks continue to evolve, and operational changes inside organizations are frequent, leaving resilience teams stuck in a cycle of constant manual updates. Fortiv’s core promise is to automate much of this work, allowing teams to focus on decision making rather than paperwork.

The company’s platform brings together several traditionally fragmented functions into a single system. Fortiv supports business continuity planning, exercise and simulation, incident management, and mass notification within one integrated workflow. By combining these capabilities, the platform aims to ensure that continuity planning is not isolated from real incidents or crisis communication. Simulations and exercises can be aligned directly with live incident response, while notifications can be triggered as part of predefined resilience scenarios. This integrated approach reflects a broader shift in enterprise software, where point solutions are increasingly replaced by platforms designed to handle entire operational workflows end to end.

Why the U.S. Market is Critical to Fortiv’s Expansion Strategy ?

Fortiv’s decision to enter the U.S. is strategically significant. The U.S. enterprise market is both the largest and one of the most highly regulated in the world, particularly across industries such as financial services, energy, manufacturing, and technology. These sectors face strict expectations around operational resilience, incident preparedness, and regulatory compliance. At the same time, many organizations still rely on legacy tools that were not designed for continuous updates or real time risk assessment. Fortiv’s AI-driven model is positioned as a response to this gap, offering enterprises a way to maintain compliance while adapting quickly to changing operational conditions.

The broader context for Fortiv’s expansion is a growing recognition that resilience can no longer be treated as a static or annual process. Cyber incidents, supply chain disruptions, climate related events, and geopolitical instability have increased the frequency and complexity of operational disruptions. In this environment, manual continuity management becomes increasingly unsustainable. Fortiv’s platform reflects a new generation of enterprise software that applies AI to governance and operational risk, areas that have historically lagged behind finance and customer facing systems in automation.

As Fortiv establishes its presence in the U.S., the company will face competition from established governance, risk, and compliance vendors as well as newer startups experimenting with AI driven compliance tools. Its challenge will be to prove that AI agents can be trusted with regulatory interpretation and operational resilience at scale. If successful, Fortiv could help redefine business continuity as a living system that evolves continuously rather than a static set of documents reviewed once a year. The company’s U.S. expansion suggests that enterprise appetite for AI driven resilience tools is growing, particularly as organizations seek ways to manage risk more proactively in an increasingly unpredictable operating environment.

Fortiv’s U.S. entry highlights a quiet but important shift in enterprise priorities toward continuous resilience rather than static planning. As regulatory demands rise and disruptions become more frequent, manual continuity management is no longer sustainable. AI-native platforms that automate compliance and scenario planning are likely to become essential infrastructure for large organizations. If Fortiv can balance automation with trust and transparency, it may help redefine how enterprises think about operational resilience in the AI era.