Netic AI: The Autonomous Operations Engine Transforming Essential Service Businesses

Essential service providers such as electricians, plumbers, HVAC specialists and repair technicians remain the backbone of the real economy. Despite their importance, much of the industry still runs on outdated workflows, missed calls, fragmented communication systems and manual processes that simply cannot keep up with real-world demand. Netic AI, a US-based startup founded in 2023, has positioned itself at this exact intersection, building autonomous AI agents designed to manage the operational side of service businesses so workers can focus on the physically demanding jobs only humans can perform.

Unlike most startups that create tools for digital-first industries, Netic builds for the trades and essential services that keep everyday life functioning. Their mission is straightforward: handle the business operations automatically, so professionals in the field no longer lose revenue to unanswered calls or disorganized administrative work. In an industry where technicians often spend long hours onsite and away from their desks, the need for automated operational support is immediate and substantial.

The Problem: Real-World Businesses Are Still Running on Legacy Systems

Essential service businesses face constraints that digital companies do not. Technicians spend most of their time traveling between jobs, responding to emergencies or working in the field, leaving little capacity to manage communication, scheduling, billing and customer inquiries. Many still rely on outdated CRMs, unstructured spreadsheets, manual phone logs and no organized system at all. As a result, businesses frequently miss calls, lose track of inquiries, mismanage customer information and leave revenue on the table simply because they are too busy to respond.

This operational fragmentation is inefficient and as well as very expensive. Every missed call is potentially a lost job and poor follow-up can erode customer trust in a sector where relationships matter deeply. Netic AI was built to solve these systemic issues with an intelligence layer that operates continuously, even when workers cannot.

Inside the Solution: An AI Agent That Does the Work, Not Just Suggest It

Netic AI’s platform functions as an autonomous operational teammate rather than a chatbot or basic assistant. Their AI handles customer engagement across phone, text and chat channels, responding in the business’s tone and adapting to its workflow. It can answer calls, schedule appointments, follow up with customers and manage bookings without requiring human oversight. Importantly, it stores, organizes and acts on customer data.

The platform monitors ongoing jobs, identifies opportunities for follow-up and engages customers proactively to drive additional revenue. Instead of requiring owners to review reminders or approve suggestions, Netic’s AI executes the workflows automatically. This model of continuous, proactive operation has had a measurable impact. In less than a year, Netic’s system booked more than 11,000 jobs and generated over $36 million in revenue for service businesses using the platform.

For small and medium-sized service providers, these numbers reflect a shift from reactive operations to a model where the business continues running even when the entire team is out on appointments.

A Market Ready for AI That Works in the Physical World

Essential services form a massive but technologically underserved industry. While AI can automate digital tasks, the physical work such as repairing wiring, installing equipment and fixing leaks must still be performed by skilled technicians. This leaves a huge gap in administrative and operational support, especially during high-demand seasons when calls surge and teams are stretched thin.

The industry loses millions annually simply because technicians cannot respond while working onsite. For service businesses, responsiveness is everything. Customers expect instant replies especially during emergencies and businesses that fail to respond quickly often lose clients to competitors. Netic’s model directly addresses this challenge by operating continuously, ensuring that no inquiry goes unanswered and no lead slips through the cracks.

Their system can even anticipate demand. For example, during floods or storms, Netic’s AI can automatically contact customers in affected regions who may need immediate assistance. This ability to respond intelligently to real-world events creates a dramatic advantage for service providers who need to stay ahead of customer needs.

Why Netic Stands Out: True Autonomy Rather Than Assisted Automation!

While many AI tools assist businesses with suggestions or organizational help, Netic AI distinguishes itself with fully autonomous execution. Instead of requiring teams to approve responses or manually initiate workflows, the AI carries them out independently. It communicates naturally across all channels, adapts to the nuances of each business’s style and manages operational tasks from start to finish.

This approach transforms service operations from passive management to active revenue generation. It eliminates the traditional back office bottleneck that has long constrained the industry, allowing businesses to scale without expanding administrative staff. Netic’s intelligence layer acts as an extension of the team, delivering a consistently high level of responsiveness that would otherwise require multiple full-time employees.

Founder Background: Born From Deep Understanding of AI and Real-World Work

Netic was founded by Melisa Tokmak, who previously worked at Scale AI, one of the most influential companies in the modern AI ecosystem. Her experience exposed the gap between advanced AI capabilities and their application in industries that operate largely offline. Joined by a team of engineers and operators with backgrounds across major tech companies, Netic is intentionally designed for digital-native startups and as well as for the industries Silicon Valley typically overlooks.

The company’s focus on physical-world businesses reflects a broader trend: AI’s next major impact will not be in social media or productivity tools but in the sectors where automation has barely begun.

A Look Back: The $20 Million Series A That Accelerated Netic’s Buildout

Although the company is no longer in a funding announcement phase, its $20 million Series A round in June 2025 played a significant role in its development. Led by Greylock and Founders Fund, two of the most respected venture firms in Silicon Valley, the round allowed Netic to scale engineering, strengthen its AI systems and support rapid market adoption. The capital also enabled Netic to expand beyond its initial service verticals and build the infrastructure required for multi-industry deployment.

While the funding is an important chapter in the company’s growth, it is not the headline. Netic’s evolution from an AI experiment to an essential industry operations engine is the larger story.

The Road Ahead: Expansion Into New Verticals Beyond Traditional Services

Netic initially focused on plumbing, electrical work, HVAC services and related essential trades. However, the underlying technology is versatile enough to support a broader range of service industries. The company is now preparing expansions into auto repair, healthcare support workflows, hospitality operations and property maintenance. These sectors face similar operational challenges: high levels of physical work, fluctuating demand and heavy administrative burdens.

Netic’s long-term vision is to create a single intelligence platform capable of running the operational side of any service business, allowing owners and workers to devote more time to actual fieldwork while maintaining a seamless customer experience.

The Future of Netic AI: Toward Fully Autonomous Service Operations

Netic’s ambition is to redefine efficiency for industries built on physical labor. Rather than relying on technicians to juggle communication, scheduling and customer management, Netic aims to make operational excellence automatic and continuous. The company envisions a world in which essential service providers never miss a lead, customers always receive timely responses and revenue is no longer limited by administrative capacity.

If Netic continues on its current trajectory, it may become one of the most impactful AI systems shaping the future of the real-world economy, bringing modern operational intelligence to industries long overlooked by technology.