Top 10 Tools to Track Your Brand’s AI Visibility

Your brand might be invisible on ChatGPT. Perplexity could be recommending your competitor every single time someone in your industry asks a question. Claude might describe your product category without mentioning your name once. Until a few months ago, there was no reliable way to know. Now there is.

What Is AI Visibility?

AI visibility refers to how often, how accurately, and how favorably your brand appears in responses generated by AI-powered platforms such as ChatGPT, Claude, Perplexity, Grok, Gemini, Google AI Overviews, Microsoft Copilot, and others. It is the AI-era equivalent of search engine ranking: not where you sit in a list of blue links, but whether you are named, cited, or recommended when a user asks an AI assistant a question relevant to your category.

A brand with strong AI visibility appears by name in relevant AI responses, is described accurately, is positioned favorably against competitors, and has its website cited as a source. A brand with poor AI visibility is absent from those responses entirely, or appears less frequently and less prominently than rivals.

AI visibility is measured through several key metrics. Mention rate tracks how often your brand appears in AI responses across a set of target prompts. Citation rate measures how often AI platforms link to your website as a source. Share of voice compares your mention frequency against competitors for the same queries. Sentiment tracks whether AI describes your brand positively, neutrally, or negatively. Position bias captures where in a response your brand appears, since first-mentioned brands tend to receive disproportionate user attention, much like position-one bias in traditional search.

Why Does AI Visibility Matters in 2026?

ChatGPT crossed 900 million weekly active users in February 2026. Gemini-powered AI Overviews reach an estimated two billion-plus people each month. Perplexity handles roughly one billion queries monthly. Google AI Overviews now appear in approximately 48% of all tracked search queries, up from 34.5% in December 2025. And approximately 93% of Google AI Mode sessions end without a single click to any website, meaning brand visibility inside AI responses is often the only impression a user receives.

AI referral traffic to ecommerce sites grew 805% year-over-year through late 2025, according to Adobe Analytics. Visitors arriving from AI engines convert at three to five times the rate of traditional organic search visitors, because they arrive post-research and ready to act. According to Gartner, 73% of B2B buyers trust AI product recommendations over traditional ads. And 37% of product discovery queries now begin in AI interfaces rather than search engines.

Traditional rank tracking tools were built to measure a world of ten blue links. They tell you nothing about whether ChatGPT recommends you, whether Perplexity cites your guide, or how Claude describes your product when a potential customer asks. That is the gap AI visibility tools close and why the category has attracted over $300 million in funding between summer 2025 and spring 2026.

10 Best Tools And Platforms To Track And Improve Your Brand’s AI Visibility in 2026:

1. Profound

Profound is the category leader in enterprise AI visibility tracking, and the numbers behind that position are considerable. The platform has raised $155 million in total funding at a reported $1 billion valuation, processes over five million citations daily, and counts Ramp, MongoDB, Figma, Walmart, and US Bank among its clients. It was named the definitive G2 Leader in the AEO (Answer Engine Optimization) category for Winter 2026, holds SOC 2 Type II and HIPAA compliance certifications, and tracks ten-plus AI platforms through frontend consumer interfaces rather than API calls, which means data reflects what users actually see, not what API responses return.

Profound’s core dashboard monitors brand visibility, share of voice, sentiment, and citation patterns across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Copilot, Grok, Meta AI, DeepSeek, and others. Its Prompt Volumes panel surfaces real search volume data across AI platforms, giving marketing teams the equivalent of keyword research for AI prompts.

The Workflows module launched in 2025 automates content operations for the AI search era: audit, analyze, and optimize content at scale without manual intervention. WordPress integration was added through a dedicated plugin. A ChatGPT Shopping visibility feature serves enterprise ecommerce teams tracking product-level recommendations. GPT-5.2 tracking rolled out in December 2025, meaning all ChatGPT response data in Profound now reflects OpenAI’s most advanced frontier model.

The pricing and access model is worth understanding clearly. Profound’s Starter plan at $99 per month tracks ChatGPT only, with one seat and one region. The Growth plan at $399 per month adds Perplexity and AI Overviews, 100 prompts, and six optimized articles per month. Enterprise plans run $2,000 to $5,000-plus monthly for full platform coverage, SOC 2 compliance, and dedicated support. Signup requires an application process rather than self-serve access. For enterprise teams with compliance requirements, dedicated AI search analysts, and the budget to match, Profound is the most complete purpose-built AI visibility platform available.

LLM coverage: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Copilot, Grok, Meta AI, DeepSeek, and more. Pricing: Starter $99/month (ChatGPT only). Growth $399/month. Enterprise $2,000-$5,000+/month. Best for: Fortune 500 brands, enterprise marketing teams, and large agencies that need deep AI brand intelligence with compliance certification.

2. SearchScore AI

SearchScore AI, built by DareAISearch, delivers a free AI search visibility score for any brand in under 100 seconds across ChatGPT, Gemini, Perplexity, and Google AI, with no email address and no credit card required to run the first check. The platform’s core product is a composite AI Visibility Score from 0 to 100 that measures how often, how favorably, and how authoritatively AI search engines mention a brand in generated answers.

The score combines citation frequency, sentiment, authority signals, and competitor share of voice into a single metric, updated as AI models evolve so teams can track changes over time rather than relying on a one-time snapshot.

The product suite covers four distinct use cases. The AI Visibility Score gives brands a unified number reflecting their current standing across AI platforms. The Brand Sentiment module reveals what ChatGPT, Gemini, and Perplexity actually say about a brand when they mention it, capturing tone and framing rather than just presence. The AI Search Visibility Checker focuses specifically on ChatGPT and Gemini citation performance. The Competitive Benchmarking tool compares a brand’s score against named competitors for the same category queries, identifying where rivals are winning AI mentions and why.

SearchScore AI’s accompanying newsletter, published weekly on Substack, delivers industry-level benchmarks on how brands across specific categories perform across AI search engines, including sector-specific analyses. The newsletter has published studies across healthcare, B2B facility management, and supplement categories, showing how AI citation patterns differ from traditional search rankings even for brands with strong Google presence.

The platform is built specifically around the brands-as-answers paradigm: not where a brand ranks in a list, but whether it appears in a narrative AI response, how it is described relative to competitors, and which signals across ChatGPT, Gemini, and Perplexity drive that presence. The free, no-signup entry point makes it one of the most accessible starting tools in the AI visibility category for teams that want an immediate picture of where their brand stands before committing to a paid monitoring platform.

LLM coverage: ChatGPT, Gemini, Perplexity, Claude, Google AI.
Pricing: Free AI Visibility Score
Best for: Brand managers, CMOs, and marketing teams wanting a fast, free baseline AI visibility score with sentiment analysis and competitive benchmarking before investing in ongoing monitoring tools.

3. Peec AI

Peec AI is the fastest-growing challenger in the AI visibility category, and its growth trajectory is worth understanding before evaluating the product. Founded in February 2025 by Malte Landwehr, Marius Meiners, and Daniel Drabo, the team raised $29 million in total funding within ten months: a pre-seed, a seed round from 20VC five weeks later, and a $21 million Series A from Singular in November 2025. The platform reached $4 million-plus in ARR within its first year and tracks over 1,300 brands including Chanel, Axel Springer, ElevenLabs, Wix, TUI, n8n, and Attio.

Peec AI monitors brand mentions across up to ten AI models, including ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, Google AI Mode, DeepSeek, Microsoft Copilot, Grok, and Llama. The dashboard centers on prompts rather than keywords, tracking visibility, ranking, sentiment, and the sources shaping each AI answer. Starter and Pro plans include three models of the user’s choice, with additional models available as paid add-ons. The Advanced plan includes all models but requires custom pricing.

Two features set Peec apart from most competitors. First, unlimited user seats on all plans, rare in a category where many tools charge per seat. Second, Citation Gap Analysis, which maps which sources AI engines trust in your category, specific Reddit threads, G2 reviews, niche publications and shows which sources competitors are leveraging that you are not. That transforms a visibility score into a specific content roadmap rather than a dashboard you read but do not know how to act on.

Peec AI runs daily tracking at all plan tiers and supports multi-language and multi-country monitoring across 115-plus languages, making it the strongest mid-market option for brands with international audiences.

LLM coverage: Up to 10 models including ChatGPT, Claude, Perplexity, Gemini, AI Overviews, AI Mode, DeepSeek, Copilot, Grok, and Llama. Pricing: Starter approximately $103/month. Pro approximately $229/month. Enterprise custom. Best for: Mid-market agencies, B2B SaaS brands, and teams managing multiple brands across international markets who need unlimited seats and daily multi-engine monitoring.

4. Brandlight

Brandlight launched from stealth in April 2025 with $5.8 million in pre-seed funding led by Cardumen Capital. By February 2026, it had closed a $30 million Series A led by Pelion Venture Partners, bringing total funding to $35.8 million at a reported valuation exceeding $1.3 billion. The company reached a $200 million annual revenue run rate within nine months of public launch, a velocity that places it among the fastest-scaling enterprise B2B SaaS companies on record.

The platform is built for enterprise brands protecting and growing how they appear in AI-generated answers. It monitors visibility, sentiment, and competitive positioning across ChatGPT, Gemini, Perplexity, Copilot, and Grok. The Citation Intelligence module identifies which websites and sources influence AI responses in a brand’s category, giving marketing teams a direct view of where to invest in content and digital PR to shift how AI systems describe them. An A/B testing feature allows teams to test content variations and measure the impact on AI visibility, a capability that no other tool on this list offers at this level of granularity.

Named clients include Verifone, Humana, Aetna, and Microchip. A strategic partnership with Data Axle, a major omnichannel marketing company, connects Brandlight’s AI visibility data to broader marketing activation. CB Insights has recognized Brandlight as a leader in its ESP Ranking for Generative Engine Optimization.

Based on market positioning and named client profiles, Brandlight is calibrated for large marketing budgets. Independent reviews on G2 rate it 4.7 to 4.8 out of 5, with users consistently citing sentiment analysis and citation intelligence as the most practically valuable features, and the learning curve and enterprise pricing as the primary barriers for smaller teams.

LLM coverage: ChatGPT, Gemini, Perplexity, Copilot, Grok. Best for: Fortune 500 brands, large marketing agencies serving major consumer brands, and enterprises protecting significant brand equity in AI-generated answers.

5. Am I On AI?

Am I On AI? is the most accessible brand visibility tracker on this list for individual marketers and small business owners who want to know, as directly as the product name implies, whether their business is being recommended by AI platforms. Built by Mindshare AI and launched in late 2025, the platform focuses primarily on ChatGPT visibility with a free tier that requires no credit card and delivers an LLM brand visibility score, full citations and sources, competitor benchmarking, and a personalized improvement action plan.

The platform tracks AI search visibility, brand mention monitoring, AI response analysis, keyword ranking in AI responses, competitor visibility insights, AI citation monitoring, and content optimization recommendations. It has an agency mode that allows marketers managing multiple clients to run bulk operations across a white-label portal, making it one of the few accessible tools with a genuine multi-client workflow.

What Am I On AI? does particularly well is translating visibility data into a clear priority list, a “personalized action plan to close your gaps and win”, rather than leaving the interpretation entirely to the user. For a CMO at a mid-sized company, or a solo consultant building a client’s AI presence, the platform’s low barrier to entry and guided improvement framework make it a practical starting point.

Pricing runs from free on the Basic plan through $49 per month on the Professional plan, with custom enterprise pricing. At the Professional tier, it represents one of the most cost-effective combinations of AI visibility tracking and actionable recommendations available in 2026.

LLM coverage: ChatGPT primary, with AI search visibility tracking across other platforms. Pricing: Free (Basic). $49/month (Professional). Enterprise custom. Best for: Individual marketers, small business owners, consultants, and agencies getting started with AI visibility tracking who want guided improvement recommendations alongside monitoring.

6. xFunnel (now HubSpot AEO)

xFunnel (now HubSpot AEO) was one of the first comprehensive platforms built specifically for Answer Engine Optimization. Its xFlow visualization of AI citation patterns, bot detection infrastructure, and deep GA4 integration made it the tool of choice for enterprise marketing teams that needed to understand AI search visibility alongside traditional analytics. Clients including HubSpot, Monday.com, Wix, Fiverr, Check Point, and Next Insurance used it before the category’s inflection point.

On October 31, 2025, HubSpot announced its acquisition of xFunnel, formalizing what many saw as the GEO category’s breakthrough moment of institutional validation. Standalone xFunnel accounts have been migrated into HubSpot’s ecosystem. xFunnel’s features now live inside HubSpot AEO, launched at the Spring 2026 Spotlight event, priced at $50 per month as a standalone or included at no additional cost in Marketing Hub Professional and Enterprise plans.

HubSpot AEO tracks brand visibility across ChatGPT (GPT-5.2), Perplexity, and Gemini, with personalized prompt suggestions drawn from HubSpot CRM data, a capability no other tool on this list offers. When a brand’s buyers have a specific profile visible in the CRM, HubSpot AEO uses that context to suggest the prompts most likely to represent how real customers discover the brand in AI search. The platform also includes an AEO Grader, a free one-time diagnostic that tests how ChatGPT, Perplexity, and Gemini describe a brand and returns a scored report.

For teams already in the HubSpot ecosystem, AEO represents the most friction-free AI visibility entry point available. For teams not using HubSpot’s broader platform, the per-seat pricing implications and tool lock-in to HubSpot’s ecosystem are factors worth evaluating alongside the standalone tools above.

LLM coverage: ChatGPT, Perplexity, Gemini (via HubSpot AEO). Pricing: $50/month standalone. Included in Marketing Hub Professional ($800/month) and Enterprise ($3,600/month). Best for: Marketing teams already using HubSpot who want AI visibility tracking integrated with CRM data and existing workflows, without adding a separate vendor.

7. Otterly.AI

Otterly.AI is the most accessible and most widely used dedicated AI visibility monitoring tool in the market. Named a Gartner Cool Vendor in 2025, a G2 High Performer in the inaugural Winter 2026 AEO report, and used by over 20,000 marketing professionals, Otterly has earned its position by solving the entry-level AI visibility problem cleanly: set your brand queries, define your monitoring frequency, and receive automated reports on your brand’s presence across AI search engines without requiring a technical team to configure or maintain it.

The platform monitors brand visibility across ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot on all plans, with Gemini and Google AI Mode available as add-ons. The competitive share-of-voice dashboard shows how often your brand appears versus named competitors across the same prompt set. A GEO Audit tool analyzes 25-plus on-page factors and converts findings into urgency-ranked optimization recommendations. A prompt research tool surfaces which AI queries your category is winning and losing. A Deep GEO Audit, available at higher tiers, goes further into page-level technical factors that block or enable AI citation.

The pricing structure reflects Otterly’s accessibility positioning: the Lite plan starts at $29 per month, Standard at $189 per month, and Premium at $489 per month. At $29 per month, it is one of the few platforms where a solo marketer or small team can start tracking AI visibility without a significant budget commitment.

Otterly’s limitation worth naming: the Lite plan’s 15-prompt ceiling is genuinely restrictive for brands with broad product lines or multiple campaigns. Teams that need deeper citation attribution, content generation workflows, or emerging engine coverage beyond the core five platforms will find Otterly’s ceiling lower than dedicated enterprise tools.

LLM coverage: ChatGPT, AI Overviews, Perplexity, Microsoft Copilot, Gemini, and Google AI Mode (last two as add-ons). Pricing: Lite $29/month. Standard $189/month. Premium $489/month. Best for: Marketing teams, content strategists, and agencies that want reliable, automated AI visibility monitoring without enterprise overhead.

8. Alex by Leapd

Alex by Leapd positions itself as an AI visibility agent rather than a dashboard, the distinction being that it does not simply show you where you stand but helps you act on what it finds. The platform combines AI visibility tracking across seven platforms, a website AI readiness audit, competitor reverse-engineering, AI-optimized content generation, and a live AI Copilot Strategist into a single workflow starting at $39 per month with a free tier and no application process required.

The AI Visibility Dashboard tracks brand mentions, sentiment, citations, and share of voice across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, and Grok, with each platform assigned its own visibility score. A website AI audit crawls up to 1,000 pages and checks robots.txt, llms.txt, structured data, crawlability, and content structure against AI crawler access requirements. The Competitor Reverse-Engineering feature shows which sources and content types earn competitors their AI citations, then generates a step-by-step playbook for replicating their winning strategy.

The AI Copilot Strategist is the feature most frequently cited in user reviews as differentiating: ask Alex “what should I fix first to improve visibility?” or “which competitor is winning on Gemini and why?” and it returns a data-backed action plan drawn from live dashboard data. Alex also generates AI-optimized full articles with citations, schema markup, and images included from the Starter tier.

Pricing runs from a free plan through Starter at $39 per month (50 prompts, website audit, four AI platforms), Growth at $149 per month (100 daily prompts, unlimited projects, ten articles per month), and Advanced at $399 per month for agency-scale workflows. One case study from an early user documented a move from 8% to 82% AI visibility in three weeks after resolving audit issues and publishing targeted content from the platform’s recommendations.

LLM coverage: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Grok. Pricing: Free plan. Starter $39/month. Growth $149/month. Advanced $399/month. Best for: Solo marketers, B2B SaaS growth teams, content teams, and agencies that want tracking, auditing, content generation, and competitor analysis without juggling multiple tools.

9. Semrush AI Visibility Toolkit

Semrush entered the AI visibility tracking category in late 2025 and made it one of the platform’s primary growth bets. The company is in the process of being acquired by Adobe for $1.9 billion, a deal announced in November 2025 and positioned as placing Semrush’s capabilities as the visibility layer within Adobe’s marketing stack. Annualized recurring revenue from AI-specific tools surpassed $38 million in 2025, up from $4 million the prior year, roughly 850% growth in twelve months.

The AI Visibility Toolkit, available as part of Semrush One at $199 per month, tracks brand visibility daily across ChatGPT Search, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. The toolkit generates an AI Visibility Score from 0 to 100 benchmarked against competitors, surfaces brand mentions and sentiment, runs an AI-ready site audit that checks whether AI crawlers including GPTBot and Google-Extended can access and interpret website content, and identifies citation opportunities and competitive gaps. Enterprise AIO, available at higher tiers, extends coverage to Claude, DeepSeek, and Grok across 38 countries and 28 languages.

Semrush’s own marketing team used the toolkit and grew their AI share of voice from 13% to 32% in one month, an internal case study that reflects the kind of rapid compounding visibility gains that early AI search optimization can produce.

The honest framing for Semrush AI Visibility: it is excellent for teams that already live inside Semrush for SEO and want AI tracking without adding a separate vendor. For teams whose primary need is deep, standalone AI visibility analytics rather than integrated SEO infrastructure, purpose-built platforms like Profound and Peec AI go further on engine-specific signals, prompt-level attribution, and cross-model benchmarking.

LLM coverage: ChatGPT, AI Mode, Perplexity, Gemini, Copilot (core). Claude, DeepSeek, Grok (Enterprise AIO, 38 countries). Pricing: AI Visibility Toolkit included in Semrush One at $199/month. Enterprise AIO pricing available on request. Best for: SEO teams already standardized on Semrush who want AI visibility tracking unified with their existing SEO, keyword, and backlink workflows.

10. Ahrefs Brand Radar

Ahrefs launched Brand Radar in March 2025 as its dedicated AI visibility tracking module, built on what the company describes as a database of 250 to 370 million prompts derived from real search behavior (People Also Ask queries, search intent signals, and third-party citation tracking) rather than synthetically constructed prompt libraries. That data architecture is the platform’s most meaningful differentiator: where most AI visibility tools construct their own query sets, Ahrefs tracks AI citations across prompts that reflect what users are actually asking.

Brand Radar tracks brand visibility across Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, and Copilot. Custom AI prompt tracking, added in January 2026, allows teams to monitor brand-specific queries alongside existing SEO workflows and backlink analysis. The Share of Voice metric benchmarks a brand’s mention frequency against competitors, and the interface follows Ahrefs’ familiar data-dense design that SEO teams find immediately navigable.

In beta alongside the core AI tracking features, Brand Radar has added YouTube, TikTok, and Reddit monitoring, tracking brand mentions across social and community platforms where demand is created before it becomes an AI prompt. The strategic vision is connecting upstream discovery (social mentions, forum discussions) with downstream visibility in AI-generated answers. These features remain in beta as of mid-2026.

Pricing runs at $199 per month per AI platform index or $699 per month for the full bundle covering all six AI platforms, plus the underlying Ahrefs subscription. Claude and Meta AI coverage are not included as of mid-2026, which creates a gap for brands tracking across the full LLM landscape. An independent review noted that Ahrefs has been transparent about sampling limitations that reduce precision relative to purpose-built dedicated platforms.

For teams already on Ahrefs who want AI visibility tracking inside the same suite (particularly the search-backed, real-user-behavior prompt sourcing) Brand Radar is the most natural extension of an existing workflow.

LLM coverage: Google AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, Copilot (Claude and Meta AI not currently included). Pricing: $199/month per AI index. $699/month for a full six-platform bundle. Ahrefs base subscription required. Best for: Teams already on Ahrefs who want AI visibility tracking anchored in real search behavior data, integrated with existing SEO and backlink workflows.

Choosing the Right AI Visibility Tool for Your Team and Brand

The ten tools above serve meaningfully different use cases, and the right one depends on where your organization sits relative to three practical dimensions: team size and budget, current tool stack, and how you plan to act on the data you collect.

Teams getting started with AI visibility tracking for the first time are best served by Otterly.AI or Am I On AI? at the entry level, where the combination of accessible pricing, guided improvement recommendations, and core monitoring across the major platforms provides a complete starting point. SearchScore AI is the right first move for any team that wants to understand whether their website’s infrastructure is positioned to be cited before investing in ongoing monitoring.

Mid-market teams managing AI visibility across multiple brands, markets, or clients should evaluate Peec AI and Alex by Leapd as the two strongest options in that tier. Peec AI’s unlimited seats, daily multi-engine tracking across ten models, and Citation Gap Analysis make it the most analytically powerful mid-market platform. Alex by Leapd adds content generation and AI Copilot Strategy execution to the monitoring layer, reducing the number of separate tools required to close the visibility gap once it is identified.

Enterprise teams with compliance requirements, significant brand equity, and dedicated AI search analysts have two primary options: Profound for the deepest purpose-built AI brand intelligence, and Brandlight for the enterprises that specifically need A/B testing of AI content strategy alongside citation monitoring and competitor intelligence.

Teams already standardized on HubSpot, Semrush, or Ahrefs should evaluate their existing platform’s AI visibility modules before adding a new vendor. HubSpot AEO at $50 per month, the Semrush AI Visibility Toolkit included in Semrush One at $199 per month, and Ahrefs Brand Radar at $199 to $699 per month represent a lower-friction starting point for teams that want to consolidate tooling. When the existing platform’s AI visibility depth proves insufficient for the team’s analytical needs, that is the signal to layer in a dedicated platform.

One final consideration worth naming: AI visibility is a new category, and the tools in it are evolving faster than any comparable marketing technology category in recent memory. Pricing structures, engine coverage, and feature sets documented in this article reflect mid-2026 data. Verifying current pricing and platform coverage directly with each vendor before purchasing is the right step for any team making a significant commitment.