HubBox Raises £6 Million to Make Out-of-Home Delivery the Default for Global E-Commerce

HubBox, a London-based logistics technology company that helps retailers launch out-of-home (OOH) delivery options at checkout, has raised £6 million in growth funding to accelerate its expansion across the UK, Europe, Japan and the United States. The round was led by Puma Growth Partners, marking the company’s biggest capital raise to date and solidifying its position as a key player in the rapidly growing OOH delivery market.

Founded in 2015 by Sam Jarvis, Claire Jarvis, Greg Beszant and Jon Pawley, HubBox was created to solve one of the most persistent problems in e-commerce logistics: failed home deliveries and the rising consumer demand for convenient pickup alternatives. Over the past decade, its software has become deeply embedded within retailer systems and carrier networks, enabling thousands of merchants to offer local pickup points and parcel lockers directly at checkout.

Solving Failed Deliveries With Checkout-Integrated Pickup Options

The surge in demand for flexible delivery options has been driven by both changing preferences of the customers and the pressures on last-mile logistics. Home delivery failure rates continue to frustrate consumers and inflate operational costs for retailers and couriers. HubBox addresses this challenge by allowing shoppers to choose nearby pickup points which also includes lockers, parcel shops and click-and-collect counters within seconds at the checkout stage.

HubBox’s software integrates with over 1,000 retail systems and requires no heavy engineering overhaul for merchants. Retailers such as GAP, Selfridges, Gymshark, Birkenstock, UGG, J.Crew and Macy’s already rely on HubBox to enable pickup-first delivery journeys. The company’s model is built around seamless plug-ins that work across major e-commerce platforms and enterprise systems, giving merchants a fast, scalable way to reduce return attempts and improve customer satisfaction.

OOH Delivery Market Accelerates as Retailers Push for Sustainability and Efficiency

Industry projections indicate that OOH delivery is set to grow from $29 billion in 2024 to $54 billion by 2030, driven by the increasing cost of last-mile delivery, environmental concerns and consumer expectations for flexible collection options. Despite this growth, HubBox notes that fewer than 1% of retailers currently offer pickup options at checkout, suggesting a substantial market gap that technology providers can help close.

OOH delivery also aligns with sustainability objectives. Consolidated deliveries to pickup points reduce the number of van stops, lowering carbon emissions and easing road congestion. As consumer awareness around sustainable e-commerce rises, retailers and couriers are under pressure to modernise their delivery infrastructure which is an environment that plays directly into HubBox’s strengths. 

Deep Carrier Partnerships at the Core of HubBox’s Model

HubBox has cultivated close partnerships with major courier networks worldwide, including UPS, DPD, Royal Mail, DHL, Asendia and PostNord. These carriers use technology of HubBox to simplify the rollout of their pickup networks across thousands of retail storefronts.

Its Funded License Program further accelerates adoption: couriers fund the cost of HubBox software on behalf of retailers for an initial term, removing friction for merchants and allowing carriers to promote their OOH delivery solutions at scale. This model has driven rapid uptake, positioning HubBox as the integration layer between retailers and global carrier networks.

HubBox’s most recent industry milestone is its newly announced partnership with Asendia, which will allow international retailers to offer cross-border OOH delivery without navigating multiple carrier integrations. With e-commerce becoming increasingly global, this partnership gives retailers a more streamlined, customer-friendly way to offer international pickup services.

Fueling Expansion Across the UK, Europe, Japan & the US

The £6 million investment will enable HubBox to deepen its presence in established markets and expand aggressively into new ones. The company plans to scale its commercial teams, strengthen its engineering capacity and support rising demand from large retailers and courier partners.

CEO Sam Jarvis said the new capital will help HubBox consolidate its position as the market leader in checkout-integrated OOH delivery. “Offering pickup at checkout is key to accelerating the shift to out-of-home delivery, and HubBox has been leading the charge for nearly a decade,” he said. “With OOH on track to overtake home delivery, the opportunity is huge and we’re just getting started.”

By targeting markets such as Japan and the United States, both home to mature logistics networks and rising consumer demand for pickup options, HubBox is positioning itself at the forefront of a major transition in global e-commerce logistics.

Changing the Default Delivery Option for the Next Decade of E-Commerce

For retailers, OOH delivery is quickly becoming an essential customer expectation. For couriers, it offers a path toward more efficient, consolidated delivery routes. For consumers, it provides flexibility and reliability far beyond traditional doorstep drop-offs.

HubBox’s mission, which is to make OOH delivery the default choice, is aligned with all three drivers. With strong investor backing, global retailer adoption and influential courier partnerships, the company aims to become the software infrastructure underpinning the world’s pickup-first delivery ecosystem.

HubBox’s £6 million funding round reflects a broader and long-overdue shift in e-commerce logistics: home delivery is no longer sustainable as the default. While many startups have attempted to tackle the last-mile problem, HubBox stands out for solving it at the checkout stage, where customer choices actually matter. Its carrier-funded model is particularly strong, removing adoption barriers for retailers.

The real challenge will be scaling consistently in diverse international markets where pickup culture varies significantly. If HubBox can maintain seamless integrations while adapting to regional logistics norms, it has the potential to redefine how global e-commerce parcels move in the next decade.